Wytze Veenstra (founder)

Wytze Veenstra has been graphic recording as early as high school, but did not know it at the time. After finishing college – Communication with a focus on creativity- he worked in advertising as an art director. From 2006 until 2010 he was responsible for various campaigns, for major national and international brands.

Late 2010 he left advertising to work as a freelance designer and creative director. In a coworking space in the middle of Amsterdam (MixtUp) is where he met two guys working under the name of Modelminds, who introduced him to Graphic Recording. After working as a freelance graphic recorder and facilitator together with Modelminds, Wytze started his own company in 2014: Visual Notes. Visual Notes offers graphic recording, visual facilitation, and visual consultancy as well as learn-to-visualize workshops.

Wytze is a member of the IFVP (International Forum of Visual Practitioners).

(Click on the image below for an interactive CV)

Maarten Kersten

Is a premium go to graphic recorder and graphic facilitator. He has proven to have excellent drawing skills as well as conceptual and visual thinking skills. He also works as an animator and designer under his own brandname Make More.


Visual Notes has experience with working together in teams in various condtions and is able to connect with skilled professionals in various disciplines, national and international.

About visualisation

It’s a bright summers day. No, better yet it’s freezing cold. It’s winter. November or early December. But there isn’t any snow. Your breath forms little clouds coming out of your mouth. You are playing soccer with a couple of friends in the schoolyard. You are nine years old. The bell rings so you know it’s time to go inside. You kick the ball one more time. It flies over the goalie and hits the wall so hard it makes his ears ring.

We believe visuals helps to imagine. Everybody has his own visuals. If you let somebody else read the story above it will probably be different from yours. But how can you check this? In words? Maybe, but it will be hard. Now, if you both could paint like Rembrandt with the speed of Bob Ross, would it be difficult to check this?

It would probably be a little easier. We believe visuals help. So why not make them yourself?

Before Visual Notes….


templmmWytze started working for and with Modelminds in 2011. Manuel Sturm and Oscar Westra van Holthe, founders of Modelminds, shifted their activities more to coaching and training companies in being “Radical Honest” and less to drawing. Although still believing in Visual Thinking and working more visually. Wytze decide to start Visual Notes in 2014 as a brand. The older work on this website is therefore signed with modelminds.nl.

Oscar is currently a systemic coach.

Manuel is currently outdoor.